Showcasing Excellence in Summer Projects at FMS-IRM, Jaipur

The Faculty of Management Studies – Institute of Rural Management, Jaipur (FMS-IRM) hosted its prestigious 22nd Annual National Level Summer Project Presentation Competition, Spardha 2024, on October 15-16, 2024. True to its legacy, the event brought together bright minds from premier institutions across the nation, fostering innovation, critical thinking, and knowledge sharing.

About Spardha 2024

Spardha is an annual platform for management students to present their summer internship projects and gain recognition for their efforts. The event showcases projects conducted over 45 to 60 days, inviting participants from diverse disciplines, including BBA, BBM, MBA, MBM, PGDM, PGDM-RM, PGDM-ABM, and related programs.

This year’s competition was categorized into five domains:

1. Agri-Business/Rural Management

    

2. Finance

    

3. Human Resource Management (HRM)

    

4. Digital Marketing (DBM)

    

5. Marketing

Participants competed for the First Prize of ₹11,000 and the Second Prize of ₹5,000 in each category. Additionally, the top presentations were published in an ISBN-accredited compendium, ensuring their valuable insights reached a broader academic and professional audience. Certificates were awarded to all participants, celebrating their contribution and commitment.

The Event’s Unique Appeal

SPARDHA 2024 was not just a competition but a confluence of ideas and strategies that resonated with contemporary business and rural management challenges. The event attracted participation from students representing leading institutions, including:

• IIM Ahmedabad, IIM Calcutta, and IIM Kozhikode

   

• Symbiosis International University (Noida & Bengaluru)

   

• IRMA Anand

   

• Amity University

   

• JECRC University

   

• Manipal University

   

• Suryadatta Institute of Business Management and Technology, Pune

In total, over 40 reputed institutions spanning different regions of India added prestige to the event.

Competitive Categories and Participation Highlights

1. Agri-Business/Rural Management
   This category highlighted innovative strategies in rural markets and agribusiness, reflecting the critical role of rural development in India’s economy. Participants explored themes such as sustainable agricultural practices, rural entrepreneurship, and supply chain innovations.

   Winner: Gunjan Chauhan

    

2. Finance
   Presentations in this category focused on financial modeling, investment strategies, and risk management frameworks. Emerging trends like fintech integration and ESG (Environmental, Social, and Governance) investment also featured prominently.

   Winner: Pratyaksh Jain

    

3. Human Resource Management (HRM)
   Projects in HRM covered organizational behavior, employee engagement, and HR tech innovations like AI in recruitment and training.

   Winner: Kanika Awasthi

    

4. Digital Marketing (DBM)
   Students presented creative strategies in SEO, content marketing, and data analytics. Case studies on digital branding campaigns and market penetration strategies stood out.

   Winner: Mimansa Dadheech

    

5. Marketing
   Marketing presentations delved into consumer behavior, product innovation, and cross-channel marketing strategies. Participants showcased real-world business insights, often backed by data-driven results.

   Winner: Nupur Manish Kalambe

Event Highlights

1. High-Caliber Presentations
   Spardha 2024 witnessed exceptional presentations, reflecting in-depth research and strategic insights. Participants demonstrated their ability to tackle real-world business problems, impressing the judges and audience alike.

    

2. Diverse Participation
   With institutions ranging from premier IIMs to esteemed agricultural universities like SKNAU and Assam Agricultural University, the competition underscored its inclusive nature.

    

3. Recognition and Publication
   Winners from each category received monetary rewards and saw their projects published in an ISBN compendium, providing an academic and professional edge.

    

4. Knowledge Exchange
   The event offered a robust platform for networking, as students, academicians, and industry experts engaged in discussions on emerging trends in management and rural development.

Feedback from Participants and Judges

Participants lauded Spardha 2024 as an enriching experience. Gunjan Chauhan, the Agri-Business/Rural Management category winner, said, “Spardha has been an incredible platform to present our work and learn from peers across diverse disciplines. The feedback from the judges was invaluable.”

Judges, comprising seasoned academicians and industry leaders, praised the analytical depth and originality of the presentations. One remarked, “The quality of projects showcased at Spardha reflects the rigorous academic environment and innovative thinking nurtured by institutions across India.”

Impact and Legacy of Spardha

Over the years, Spardha has emerged as a flagship event of FMS-IRM, Jaipur, fostering an environment where young minds challenge conventional norms and drive meaningful conversations about management practices.

The event has consistently bridged the gap between academia and industry by providing students with an opportunity to apply theoretical knowledge to practical scenarios. It also serves as a launchpad for students aspiring to make a mark in the business and rural management domains.

Looking Ahead

Spardha 2024 reiterated the importance of innovation, collaboration, and critical thinking in addressing modern management challenges. The event concluded with a commitment to continue nurturing talent and contributing to the evolving landscape of management education in India. As FMS-IRM Jaipur gears up for the next edition, the success of Spardha 2024 stands as a testament to its unwavering dedication to excellence. This event is more than a competition; it’s a celebration of intellectual rigor, creativity, and the relentless pursuit of knowledge.