Mumbai, India, April 4th, 2025: In Mumbai’s vibrant fashion scene, a homegrown retail platform, Off Kicks Inc., has been changing how India’s youth access premium fashion and sneaker culture.
Since its inception in 2019, this sneaker company has attracted the attention of the nation’s Gen Z and Gen Alpha with its authentic approach to luxury retail, creating a unique niche in India’s competitive fashion market.
Behind this dynamically expanding brand is the visionary entrepreneur Mohak Beri, whose personal experiences have significantly contributed to its foundation. Mohak began as a passionate sneakerhead, saving for one coveted pair each birthday. Beri transformed his enthusiasm into opportunity when he discovered the potential of selling premium sneakers.
A platform that started for creating content and memes around sneaker culture was soon built into a comprehensive luxury retail business with a loyal consumer base.
“Bridging sneaker culture and sneakerheads—where hype meets history. Stay fresh, stay informed, stay Off Kicks,” reflects Mohak on his brand’s mission.
Off Kicks differentiates itself in the market with three core principles — personalized one-to-one customer service that prioritizes understanding individual needs, guaranteed lowest prices in India for authentic luxury goods with proper certification and invoice, and an educational approach where customers learn about sneaker culture before making purchases. The brand’s dedication to providing customer satisfaction has helped create a community.
A brand exclusively selling sneakers has expanded its portfolio with luxury products. While sneakers from brands like Air Jordan, Yeezys, and On Cloud remain its core offerings, the platform now sources luxury apparel from Supreme, Drew House, The Anti-Social Social Club, and many more. Its accessories include glasses from Rayban x Meta, watches from Seiko and Omega, hair dryers from Dyson, and many more luxury brands.
This commitment to quality and authenticity has attracted an impressive clientele, including Arjun Rampal, Rajeev Masand, Armaan Malik, and cricketer Yash Dayal. “Their knowledge about products and ability to source exactly what I need sets them apart,” one satisfied celebrity customer shares.
Off Kicks is a retail platform for sneakers and luxury products and a genuine and vibrant community facilitated through events like sneakerhead meetups and charitable initiatives, including a COVID-era donation drive that raised ₹5 lakhs for the Hemkund Foundation.
As Off Kicks continues expanding its product lines and maintaining its authentic connection to streetwear culture, it remains the definitive destination for India’s fashion-forward youth seeking genuine luxury experiences.
